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Grant’s Rants: 2014 Is NOT the Year of Social, Mobile, or Native Ads
It’s here: the first episode of Grant’s Rants for 2014! Today Grant is ranting about what this year really has in store. While others tout that 2014 will be “the year of mobile” or “the year of native...
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Inside the Search Studio with Laurie Sullivan
In this edition of Inside the Search Studio, we sit down with Laurie Sullivan, search correspondent for MediaPost, to gain her perspective about search marketing in 2014 and beyond. As a longtime...
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Grant’s Rants: You’re Shooting Too High – And Other Metric Mysteries
This week, Grant is ranting about the ways in which marketers use metrics to gauge online marketing success. Some use very broad metrics (i.e. page views increased!), while others use very narrow...
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Grant’s Rant: Just Say No to Image Bait
This week, Grant is ranting about image bait, those enticing or sensational images that reel visitors in but fail to back up those images with relevant content. While image bait can drive clicks and...
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Grant’s Rants: Who Said SEO Is Easy?
This week, Grant rants about some of the common misconceptions about SEO. While low-level SEO (such as title tags, meta descriptions, and crawlability) can be simple, more competitive SEO initiatives...
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Grant’s Rants: “SEO Content” is Just “Great Content”
This week Grant is ranting about “SEO content,” an essentially outdated term. “SEO content” is ultimately just great content that is engaging and shareworthy.
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All You Need is Links: Valentine’s Day Edition
Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine’s Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. “All...
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Grant’s Rants: The Value of a WhatsApp User
Facebook just spent a whopping $19 billion to acquire WhatsApp, and everyone wants to know how Facebook plans to monetize the app’s 450 million users. Today, Grant rants that not all visitors are...
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Grant’s Rants: Go Back to the Basics
Search engines are constantly changing, adding new layers to SEO. People often ask what the next new idea in SEO is, but before they jump on a new fad they should reevaluate whether their site follows...
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Ghost Blogging is Dead. Long Live SEO!
Google announced a new algorithm update that negates many of the SEO advantages of the overused phantom tactic of ghost blogging. In a move that had many SEO folk taking their last gasp, Matt Cutt’s,...
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